How to do off-page optimization for your blog’s ranking?
Only good content and on-page SEO is not enough for your blog, you also have to adopt strategy like link building, content promotion.
Search engine optimization may seem daunting to you, especially when you do not know what steps can be taken to rank fresh content pages in Google top 10. But, if you’re on-page and off-page in hindi So you can stay ahead of your competitors.
What is Off-Page SEO?
Off page SEO is a technique using which we can improve the ranking of our website in the search engine. Many people associate off page SEO with link building, but this is not true.
If understood in easy language, then off page SEO means promotion of your blog or content.
We promote our content through social media, other websites, forums, so that more and more people reach our content and increase the reputation of our website on the internet (which we call authority).
Off page SEO simply tells Google what other sites think about your site. Example: If a lot of quality links are pointing towards your page, then the search engine understands that your content is very good.
Why is Off Page SEO Important?
Off page SEO is very important because it tells search engines that your website is more important than others on the web. Every link received from other sites shows the quality of your website.
It acts as tie-breakers for those websites which have the same quality of on-page SEO. A successful off page SEO strategy will provide the following benefits to the website owners.
Ranking: It is not enough to have good content and good on-page SEO to rank in the search engine. For this you also need a lot of social sharing and backlinks. Till last 2018, backlink was the number 1 factor to rank in Google, from this you can understand the importance of off page SEO.
Performance: Higher ranking also means more performance, because when a website is at the top: it gets more links, more visitors and more social media mentions.
PageRank: This is a number between 0 and 10 that shows the importance of your website in the eyes of Google. This is a system invented by Larry Page and Sergey Brin (Google founders) and is one of the reasons why Google search was successful in showing the most relevant results.
Increase Trust: Google has recently introduced the concept of Expertise, Authority and Trustworthiness (EAT), which plays an important role in ranking and is directly related to off page SEO.
Off-Page SEO Kaise Kare
To increase the ranking and visitors of your blog, in off page SEO, you have to do link building along with blog promotion. Here we have told some techniques which you should follow.
1- Social Sharing
Revealing the presence of your website in social media is a major off-page SEO technique. If you want to make your business, website or blog popular, then connect with people on many social media platforms. The presence of social media will help in growing your business and will also help you in getting more links.
Now social share is also an important factor in Google ranking. Facebook, Twitter, Instagram grow and spread your business like wildfire. Whenever users share fresh and engaging content with your community, you gain new subscribers, fans or leads.
2- Photo Sharing
There are many websites where you can share the original image uploaded on your blog. People share good images a lot, with this you can promote your product, content or website. Apart from this, there are image submission sites, the DA, PA of all these is very high, so your website will also benefit directly from this.
|S.No||Photo submission sites||DA||PA|
3- Video Marketing
Today every business and website owner is resorting to video marketing to promote their content / product. If you have a website, then publish its content through video in sites like YouTube, Vimeo.
Recommended Why bloggers should create a YouTube channel?
4- Forum Submission
Participate in forums that are related to the niche of your website and build relationships with that community. Answer people’s questions in Threads and give your suggestions and advice. There are many forums that give you Do-follow backlinks, use them.
5- Info-graphic Submission
Info-graphic means presenting your content in a visual way, are becoming popular on the Internet. By sharing the infographics created for your blog on infographics sharing sites, you can get backlinks from them.
|S.No||Infographics Submission Sites||DA||PA|
6- Directory Submission
Directory Submission is continuously working to create quality Backlinks. For this you have to choose an effective directory and a proper category. It takes some time to get the result but it will be useful for your website for a long time.
|S.No||Directory Submission Sites||DA||PA|
7- Submit Guest Post
There are many good and quality blogs that accept guest posts from other authors. After writing a good and well researched article, contact for guest post. Never put guest post on the same blog again and again. Not only does this create quality backlinks on your website, but it is also helpful in bringing organic traffic.
8- Article Submission
There are many such high PR article submission sites where you can publish unique articles. With these, you can get high quality links as well as organic traffic. But for this always write only high quality content or else your article may be rejected and you write content according to the niche of your blog.
|S.No||Article Submission Sites||DA||PA|
Web 2.0 is a technique where we create a sub domain in a high domain authority website and take a link to it.
Example: medium.com, tumbler, blogger, wordpress.com etc.
10- Social Bookmarking Sites
Social bookmarking sites are also a good platform to promote your blog. By bookmarking any particular page, you can get high traffic as well as backlinks on it.
|S.No||Social bookmarking sites||DA||PA|
11- Question Answering Sites
The easiest way to get referral traffic to your site is to join a question and answer website. There are many such keywords in which you must have seen Quora and Yahoo answer rank. If the answer given by you ranks in it, then you also get traffic and links on your blog.
|S.No||Question and Answer Sites||DA||PA|
12- Google My Business
This is a free business profile from Google. If you have a business or a product, then you can get it listed here. There are many places where you can optimize content and links smartly and from that we can generate a good amount of social traffic and brand awareness.
Off-page SEO factors are as important as on-page SEO. To have a successful SEO optimization, both must be done. Earlier it was easy to rank by creating spam links, but after Penguin and Panda updates, it is very difficult. It takes a lot of hard work to make quality links.
I hope off-page SEO kya hai and Off-page SEO You must have liked the information given about it. If you like our article then definitely share it with your social community.