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If you want to be successful in your blogging journey, then it is very important for you to have a good keyword research as we know that the most important thing in blogging is the organic traffic, the more organic traffic is in your blog, the more You earn and in the long term also you get the same work.

Although keyword research is a time taking process, but in this article, we are going to tell you about a very easy way to do keyword research, by applying which you can rank your blog well, then to know read this article till the end.

Also Read: 10 Effective Ways To Increase Subscribers On Youtube 2022

Keyword Research क्या है?

Keyword research is a process by which you find popular search terms that people type in a search engine like Google, and include them in your content so that your content appears at the top of the search engine results page (SERP).

We have to understand first what is Keyword? Keyword is a word, phrase or short sentence through which we search about a particular topic on the search engine.

Note: We can call all those words and phrases as “keywords” when a large amount of searches are being done on those words in a month.

Ex: If I search in Google “Best Blogger in India” or just “SEO” then both of these are one keyword, because people search on them. Similarly, there are millions of other keywords, which people search daily with the help of Google or other search engines. Some of them are popular keywords that people search more and some are less searched.

Keyword research is a process through which we find such profitable keywords, about which more people are searching and how much competition is there on those keywords.

Note: Through a proper keyword, we can get maximum organic traffic from the search engine.

You will find many such keywords on which there is traffic of millions of crores, but keyword research is done so that we can find such keywords on which it is easy to rank them in search engines along with good traffic.

If you type a word in Google search, then automatically many popular keywords related to that keyword will be shown in front of you, on which a lot of traffic comes and you can also select keywords for your blog.

google-auto-search

Keyword research Mainly done because of 4 reasons.

  • Find Keyword Search Volume (Monthly Organic Traffic)
  • Check Competition
  • Find Profitable Keywords (CPC)
  • Search Engine Optimization

Keyword Search Volume

The main reason for keyword research is that we find keywords that people are searching for and a lot of traffic is coming on them. Because the more traffic comes to your blog, you can earn money accordingly.

But if you are using such keywords which are getting only 20 or 50 visitors per month, then you will not get much benefit even if your blog ranks first on its keyword.

Traffic = Money ($)

The ultimate goal of a blog is to earn money and to earn money you need maximum traffic. Therefore, in keyword research, you should choose such keywords whose search volume is high.

Keyword Competition

All blogs or websites want to bring traffic to their post / page, so the higher the demand for the keyword, the more sites will use it in their blog. There are many authority sites in these, which is impossible for a new blogger to beat in the ranking. Therefore, whenever you choose keywords for your post, always choose less competitive keywords.

Only 8 to 10 results are shown on the first page of Google and out of them, the highest traffic comes on the first 3 posts. If you use keywords with high competition, then your post will not rank in Google, due to which organic traffic will also not come.

You are always the best for a new blogger low Or medium competition keyword Write a post targeting it.

Find Profitable Keywords

AdSense is the main source to earn money from blog. The ads shown by Adsense in your blog works on the CPC model. How much money you will get for clicking on ads, depends on how much advertisers bid on a particular keyword. So choose a keyword that is profitable and whose CPC is good.

Ex: Suppose the CPC of one keyword is 0.01, but monthly searches are 1000 and the CPC of another keyword is 0.5 but its search volume is low. Here you can earn more money on the second keyword despite less traffic than on the first keyword.

You can always earn more money not only with high volume keyword but also with low volume and high CPCkeyword.

Also Read: Easy Way To Write 100% High-Quality Content

SEO

We rank our post in the search engine through SEO. Search engines like Google work under an algorithm, that is, if we can explain to that algorithm what our post is about and on which keywords to rank, then the rank of your post will improve.

Keyword Research is an art, You can’t learn it in 1 or 2 days. With experience, you will get better at it. No matter how good your article is, if it does not have good keywords, then it will not be able to reach its target audience.

Backlinko founder of Brain Dean Is said “Without keywords, there’s no such thing as SEO.

SEO of a post works only when you give it the right keyword. SEO for an article is like music without music.

Keyword Research कैसे करे?

Generally keyword research is a time consuming process and it does not have any one particular method. There are many such tools available in the internet right now, with the help of which bloggers do keyword research. Some of them are free but you have to pay for most of the tools.

If you do not have money to invest then Google Keyword Planner and Ubersuggest are the best. best free keyword research tool Is. Most bloggers use it only and if you have money then SEMrush And Ahrefs Right now is the best tool for keyword research.

What can you do with these keyword research tools?

  • You can find related keywords according to your niche.
  • You can analyze the competition of keywords in the search engine.
  • You can know how many monthly searches happen on the particular keyword.
  • Competitors can analyze on which keyword they are ranking.
  • You can select the best long tail keyword for your post.

In keyword research, we have to find such keywords on which traffic is good, there is less competition in them and no authority site is ranking above that keyword.

If you have basic on-page optimization techniques If it comes, you can optimize SEO by using these keywords in your blog post.

Keyword Research Benefits

First of all keyword is the identity of your post, search engine and users know what your article is about.

With keyword research, you can target particular traffic, that is why if you are doing affiliate marketing or digital marketing, then the conversion rate of traffic is high.

Keyword research helps us to find such topics in which we can come up after leaving behind thousands of websites.

With this, you already know on which keyword you have to rank and who is your competitor. By analyzing them, you can rank your article better in the search engine.

With keyword research, you get to know about different types of keywords so that you also get new post ideas for your blog.

Conclusion

Research matters a lot in any business, but even more important is the content, if you have done keyword research well but you have not put good content, then your hard work will not be successful, for that you will have to write better content only then you will have long term benefit.

Read More:-

How to do off-page optimization for your blog’s ranking?

Only good content and on-page SEO is not enough for your blog, you also have to adopt strategy like link building, content promotion.

Search engine optimization may seem daunting to you, especially when you do not know what steps can be taken to rank fresh content pages in Google top 10. But, if you’re on-page and off-page in hindi So you can stay ahead of your competitors.

What is Off-Page SEO?

Off page SEO is a technique using which we can improve the ranking of our website in the search engine. Many people associate off page SEO with link building, but this is not true.

If understood in easy language, then off page SEO means promotion of your blog or content.

We promote our content through social media, other websites, forums, so that more and more people reach our content and increase the reputation of our website on the internet (which we call authority).

Off page SEO simply tells Google what other sites think about your site. Example: If a lot of quality links are pointing towards your page, then the search engine understands that your content is very good.

Why is Off Page SEO Important?

Off page SEO is very important because it tells search engines that your website is more important than others on the web. Every link received from other sites shows the quality of your website.

It acts as tie-breakers for those websites which have the same quality of on-page SEO. A successful off page SEO strategy will provide the following benefits to the website owners.

Ranking: It is not enough to have good content and good on-page SEO to rank in the search engine. For this you also need a lot of social sharing and backlinks. Till last 2018, backlink was the number 1 factor to rank in Google, from this you can understand the importance of off page SEO.

Performance: Higher ranking also means more performance, because when a website is at the top: it gets more links, more visitors and more social media mentions.

PageRank: This is a number between 0 and 10 that shows the importance of your website in the eyes of Google. This is a system invented by Larry Page and Sergey Brin (Google founders) and is one of the reasons why Google search was successful in showing the most relevant results.

Increase Trust: Google has recently introduced the concept of Expertise, Authority and Trustworthiness (EAT), which plays an important role in ranking and is directly related to off page SEO.

Off-Page SEO Kaise Kare

To increase the ranking and visitors of your blog, in off page SEO, you have to do link building along with blog promotion. Here we have told some techniques which you should follow.

1- Social Sharing

Revealing the presence of your website in social media is a major off-page SEO technique. If you want to make your business, website or blog popular, then connect with people on many social media platforms. The presence of social media will help in growing your business and will also help you in getting more links.

Now social share is also an important factor in Google ranking. Facebook, Twitter, Instagram grow and spread your business like wildfire. Whenever users share fresh and engaging content with your community, you gain new subscribers, fans or leads.

2- Photo Sharing

There are many websites where you can share the original image uploaded on your blog. People share good images a lot, with this you can promote your product, content or website. Apart from this, there are image submission sites, the DA, PA of all these is very high, so your website will also benefit directly from this.

S.No Photo submission sites DA PA
01 https://www.flickr.com/ 92 95
02 https://www.mediafire.com/ 94 79
03 http://imgur.com/ 92 82
04 https://picasa.google.com/ 100 91
05 https://www.tumblr.com/ 98 96

3- Video Marketing

Today every business and website owner is resorting to video marketing to promote their content / product. If you have a website, then publish its content through video in sites like YouTube, Vimeo.

Recommended Why bloggers should create a YouTube channel?

4- Forum Submission

Participate in forums that are related to the niche of your website and build relationships with that community. Answer people’s questions in Threads and give your suggestions and advice. There are many forums that give you Do-follow backlinks, use them.

  • https://www.warriorforum.com/
  • https://bbpress.org/forums/
  • www.sitepoint.com/forums
  • www.daniweb.com/forums
  • http://forums.hostsearch.com/
  • https://www.webmasterforums.com/

5- Info-graphic Submission

Info-graphic means presenting your content in a visual way, are becoming popular on the Internet. By sharing the infographics created for your blog on infographics sharing sites, you can get backlinks from them.

S.No Infographics Submission Sites DA PA
01 http://submitinfographics.com/ 47 47
02 http://visual.ly/ 78 70
03 http://www.nerdgraph.com/ 45 50
04 http://www.infographiclove.com/ 28 40
05 http://www.infographicsarchive.com/ 55 52

6- Directory Submission

Directory Submission is continuously working to create quality Backlinks. For this you have to choose an effective directory and a proper category. It takes some time to get the result but it will be useful for your website for a long time.

S.No Directory Submission Sites DA PA
01 http://www.boingboing.net 89 73
02 https://directory.entireweb.com/ 53 46
03 http://www.elecdir.com 36 49
04 http://www.networkedblogs.com 88 74
05 http://www.a1webdirectory.org/ 34 54

7- Submit Guest Post

There are many good and quality blogs that accept guest posts from other authors. After writing a good and well researched article, contact for guest post. Never put guest post on the same blog again and again. Not only does this create quality backlinks on your website, but it is also helpful in bringing organic traffic.

8- Article Submission

There are many such high PR article submission sites where you can publish unique articles. With these, you can get high quality links as well as organic traffic. But for this always write only high quality content or else your article may be rejected and you write content according to the niche of your blog.

S.No Article Submission Sites DA PA
01 https://sites.google.com 97 83
02 http://hubpages.com/ 91 70
03 http://ezinearticles.com 87 72
04 http://www.brighthub.com/ 76 60

9- Web 2.0 links

Web 2.0 is a technique where we create a sub domain in a high domain authority website and take a link to it.

Example: medium.com, tumbler, blogger, wordpress.com etc.

10- Social Bookmarking Sites

Social bookmarking sites are also a good platform to promote your blog. By bookmarking any particular page, you can get high traffic as well as backlinks on it.

S.No Social bookmarking sites DA PA
01 http://digg.com 90 90
02 http://slashdot.org 90 76
03 http://technorati.com/ 88 75
04 https://www.reddit.com 93 81
05 http://stumbleupon.com 90 76

11- Question Answering Sites

The easiest way to get referral traffic to your site is to join a question and answer website. There are many such keywords in which you must have seen Quora and Yahoo answer rank. If the answer given by you ranks in it, then you also get traffic and links on your blog.

S.No Question and Answer Sites DA PA
01 https://www.quora.com/ 93 77
02 https://answers.yahoo.com/ 92 72
03 http://answerbag.com/ 65 51
04 http://www.ehow.com/ 92 73

12- Google My Business

This is a free business profile from Google. If you have a business or a product, then you can get it listed here. There are many places where you can optimize content and links smartly and from that we can generate a good amount of social traffic and brand awareness.

google my business listing

Off-page SEO factors are as important as on-page SEO. To have a successful SEO optimization, both must be done. Earlier it was easy to rank by creating spam links, but after Penguin and Panda updates, it is very difficult. It takes a lot of hard work to make quality links.

I hope off-page SEO kya hai and Off-page SEO You must have liked the information given about it. If you like our article then definitely share it with your social community.

want to know that What is SEO and how does it work? We have explained you in very easy words in this post.

If you want to make a career in Blog, YouTube or Digital Marketing, then it is very important for you to have knowledge about SEO.

Blogging for online earning, YouTube is a good medium today, so that you can earn a lot of money. But for this you need traffic, which read your blog or watch your video.

Let us know how SEO can help you to increase this traffic / visitors.

What is SEO? – What is SEO in Hindi

The full form of SEO is “Search Engine Optimization“. SEO is a process using which we can get free, organic traffic to our website from search engines (Google, Yahoo, Bing).

You would know that there are many search engines in the world like Google, Yahoo, Bing, Yandex etc. But Google is the most popular among them. All these search engines have their own algorithm or some ranking factors. Through SEO, we optimize our content according to this algorithm, so that our content ranks at the top of the search engine and we get maximum traffic.

About 60% of all traffic on the web comes from Google search.

Google’s market share is ~ 92%. That is why everyone asks to optimize their website for Google instead of Bing, DuckDuckGo, or any other search engine.

The important work related to SEO is writing high quality content, optimizing the content against specific keywords and creating backlinks.

To understand SEO better, let me give you an example; Suppose you have a website, but you need visitors to earn money from that website. You have 3 ways to bring visitors/traffic;

  • Share your site in social media.
  • Promote your content through paid promotion.
  • Bring traffic from organic search.

The advantage of organic search is: you can get free, passive, huge traffic month after month on your website. But your content to get organic traffic SERP It is important to rank on the first page.

The full form of SERP is “Search Engine Result Page“. The result page that shows up when you type anything in Google’s search box is called SERP.

SERPs include organic search results, Google paid Ads results, Featured Snippet, Knowledge Graphs and video results.

SERP result
SERP (search engine result page)

you have come to know What is SEOBut before knowing more about it, we first know its basic i.e. search engine, that how it works, only then we can understand SEO very well.

How Search Engine Works?

Search engines are like libraries, and they store web pages instead of books.

When you type a query into a search engine, it scans all the pages indexed in it and tries to give the most relevant, best results. To do this, it uses a computer program called an algorithm.

No one knows exactly how these algorithms work, but based on patents and statements filed from Google, we know on what basis web pages are ranked.

Google crawls its search results to a large extent on the basis of relevancy and authority, so that it can provide the best answer. Similarly, the search engine also determines whether it is easy to navigate, read and user-friendly.

Google famously uses over 200 ranking factors. But do not focus too much on all these factors, rather try to provide the best answer for the users.

Why SEO is Important for Blog?

The purpose of a blog is to make our content reach as many people as possible so that we can earn money from it. But is it that easy?

I am going to give you some stats here so that you will know why SEO is important for your blog?

WordPress users alone publish more than 2 million posts every day, that is, 24 blog posts every second.

A study conducted by Backlinko revealed;

  • In Google’s organic search results Rank 1 result of average CTR is 31.7%.
  • Only first 3 results From 75.1% clicks Get.
  • In college 0.78% Google searchers second page clicked on.

From this data, you can also understand that out of millions of content, only a select few get free traffic from Google. For this, along with your content being good, its SEO should also be the best, so that it can stand out from millions of results and rank on the first page of Google.

There are many other benefits of doing SEO in your blog/website such as,

  • Helps your target audience find the site.
  • Increases your credibility and authority
  • It helps you to stay ahead of your competitors.
  • This helps in improving the user experience.
  • Optimizes your website so that you can get more traffic.

SEO in Hindi

Keeping in mind how the search engine works and how to do SEO in your blog, you should write content that can rank.

Search engine algorithms are always changing. So there is no guarantee that what is important today will be important next year as well. But there are some factors of SEO that will always be consistent such as Authority, Quality Content and Backlinks.

I hope SEO (what is SEO in Hindi) You must have liked the information given about it. In this way, if you want to support us to write a good post, then definitely share it in your social media.

SEO friendly post kaise likhe is a skill for both search engines and users. This skill can be improved by knowledge and practice.

To make the article SEO friendly, you have to follow some simple steps like title of the post, structure of the blog, headings, keyword placement. Which are quite simple things to hear, but still play an important role in ranking.

In this post, I will tell you about 7 such steps, which I follow to optimize my post SEO.

SEO Friendly Post Kaise Likhe [7 Tips]

SEO-friendly content means that the search engine can easily understand what you are writing the post about and help it to rank high.

Before going into details about this topic, I want to make you clear two things.

  • An SEO friendly post is also a user-friendly blog post.
  • The post which is SEO optimized does not necessarily have quality content.

Since the 2011 Panda algorithm update, content is the number one ranking factor.

That’s why you can’t rank just by fooling the search engine. quality content Will have to write too. So let’s know SEO friendly post kaise likhe?

1. Keyword Research

When it comes to SEO, keyword research is the most essential step for blog posts. To find out which keyword has more traffic, its related keywords and their search volume.

There are many free and paid keyword research tools like, Keyword planner, Ubersuggest, Semrush, with the help of which you can find a great keyword for the post.

It will show you the search volume, keyword difficulty and data of top competitors for specific keywords. Also here will suggest some relevant keywords that you can use in the post.

There is already a post on Keyword research, you must read from it.

2. Identify Search Intent

After selecting a keyword, find out about the search intent. Analyze what type of article is ranking on that keyword. This will help you understand what kind of article Google understands better for what kind of queries.

  • What kind of post is your competitor writing?
  • How they have structured their content to meet the needs of the users.
  • What is the length of those posts?
  • How much in-depth has been written about the topic.

Example: If your keyword is “Instagram account Kaise delete Karen” then what is Instagram to you here? No need to write about how it works.

3. Create the structure of the post

By creating a clear structure, dividing your blog posts makes it easier for you to write.

This is useful when you do not have time to finish the post in one sitting. Once the structure is in place, you can work on different parts independently.

In general, a blog post consists of an introduction, body and conclusion. The body can also be divided into many parts.

4. On-Page SEO

To make a post SEO friendly, the role of on page SEO is very important. If you are a WordPress user then Yoast SEO Or RankMath You can improve on page by using plugin.

a) Title and Meta Title

The title of your post is important to the reader, what topic are you talking about in the post and it is also very important for search rankings.

Title: How does the reader see the title of the post on your website?
Meta Title: How does your post appear in search engines?

Use Yoast SEO plugin for website visitors and different titles on search engines.

Post Title
post meta title

To make your blog post title SEO friendly, use your focus keyword inside the title and meta title. Also make the title attractive and click-worthy, as CTR plays an important role in ranking.

b) Meta Description

Meta description gives a brief description about a post, which appears under the title in search results. In this, the words used in the searcher’s query are shown in bold.

Post meta description

Although search engines will automatically create a meta description for you, you can customize it to make it more attractive to readers.

Every WordPress SEO plugin allows adding meta descriptions to your posts. Sometimes shows the first two lines of your post as default meta descriptions.

You also make sure that you Use focus keyword in meta description.

c) Permalink

To optimize SEO to the permalink or URL of the post, keep these things in mind.

  • Use Main Keyword in permalink.
  • Remove stop words like “is, are, a, the, an, to”.
  • Always use English language in permalink.
  • Never change the permalink once the post is published.

Best Format: https://oyepandeyji.com/permalink-kya-hai

d) H1, H2, H3 Headings

Using the right heading tags is also an important aspect of SEO.

There can be only one H1 tag inside a post, and by default, the post title uses the H1 heading tag.

So for the next sub-heading, you can use the H2 tag, and then the H3, H4 tag.

Especially when you are writing a long post, then using the proper heading tag in it is easy for search engines and users to read.

For better SEO practice, definitely use your main keyword in H1, H2 headings.

e) Image Alt Tag

Images, infographics help in enhancing the quality of a blog post and for better user experience.

Search engine crawler cannot see the images. Image alt text is a short description of an image. Through this text, the crawler finds out the relevant image related to the content.

To make the image of your post SEO friendly, use keywords in it with proper image names and alt text.

For more information, Image Optimization Read our post about.

f) Internal & External Linking

When writing new posts, readers spend more time on your site than always linking to old blog posts. It helps in better navigation of your site and less bounce rate.

  • Internal links: These are links that go to other pages of that website.
  • External links: There are links that go to an outside website.

Use anchor text while doing internal linking. You can use relevant keywords from that post inside the anchor text.

External links are used to give more relevant information to the reader. It is always necessary to link to trusted websites with high authority on that topic.

g) Keyword Placement

Keyword placement is very important to rank your post on the main keyword as well as other keywords.

Where to use Keyword?

Post Title, first paragraph (within 1st 100 words), first H2 Heading, in Conclusion, Image alt text, permalink.

Also, use LSI keywords inside the entire post, inside the subheading and paragraph.

Get complete information about keyword placement through this post.

5. Optimize for Google Featured Snippets

Google Featured Snippet is a new feature. The purpose of this SERP facility is to answer the user’s query quickly. You can optimize your content in such a way that your post will be more likely to appear in Featured Snippet.

Google Featured Snippets

To get into Featured Snippet, keep these things in mind:

  • Analyze Google SERPs to see if a featured snippet exists for the keyword you’re targeting.
  • Identify the structure of the featured snippet. Is it a paragraph, list or table?
  • Answer the question immediately after the subheading. Write a short answer that is better than the current answer in the featured snippet.

6. Add FAQ Section

Include some relevant questions and answers related to your topic in your post.

After searching the target keyword in Google, you will find a section of ‘people also ask’, from there you can take questions.

For this FAQ schema use.

The FAQ schema site takes up more space in search results, which makes the post more likely to be visible and can improve click-through rates.

Here the option will be found inside Yoast SEO or RankMath WordPress plugins to create FAQ schema markup.

7. Update Old Content

After Google freshness update, search engines give priority to fresh content.

Updating old blog posts with better, more useful and more information can lead to a huge increase in ranking and traffic.

  • Identify blog posts with high rank potential.
  • Update that post with the current context.
  • Updating is a good way to increase the click-through rate.

Google updates its algorithm several times per year. According to the new algorithm, improving your content has an impact in ranking and traffic.

SEO Friendly Post Final Checklist

  • Do Keyword Research
  • Identify Search Intent
  • Build structure by analyzing top 10 results
  • Create a catchy title (Keyword in Title and Meta Title)
  • Use keywords in Meta Description
  • Use keywords in permalink and remove stop words
  • Use proper heading tags (keywords in H1, H2 tags)
  • Image Alt Tag (use keyword)
  • Must add Internal & External Links
  • Use LSI keywords inside posts
  • Optimize for Google Featured Snippets
  • Add FAQ Schema
  • Update old content

An SEO friendly post Kaise likhe This skill can make a huge difference in increasing your blogging potential. I hope you can write SEO optimized post by following the steps mentioned here.

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